2025
Northern Nutrition Brand Identity
Northern Nutrition Brand Identity
Northern Nutrition Brand Identity
Brand Identity Design
Strategy
Marketing
Project DETAILS
Project DETAILS
Project DETAILS
Northern Nutrition is a small-town tea and smoothie shop with a love for the up-north lifestyle, and I wanted their brand identity to feel just as welcoming, fun, and full of personality as the business itself. I developed a cohesive brand identity system including the logo, color palette, typography, supporting graphics, and branded marketing elements.
Northern Nutrition is a small-town tea and smoothie shop with a love for the up-north lifestyle, and I wanted their brand identity to feel just as welcoming, fun, and full of personality as the business itself. I developed a cohesive brand identity system including the logo, color palette, typography, supporting graphics, and branded marketing elements.
One of my favorite parts of the project was creating the custom illustrations myself, using them to bring the outdoorsy, up-north feeling into the brand. I focused on creating a visual identity that felt modern while still connected to the shop’s small-town roots and community. This project allowed me to grow my skills in brand identity design, logo design, custom illustration, typography, color theory, visual strategy, and small business branding.
One of my favorite parts of the project was creating the custom illustrations myself, using them to bring the outdoorsy, up-north feeling into the brand. I focused on creating a visual identity that felt modern while still connected to the shop’s small-town roots and community. This project allowed me to grow my skills in brand identity design, logo design, custom illustration, typography, color theory, visual strategy, and small business branding.
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© 2026 lLucyDesigns. All rights reserved.
© 2026 lLucyDesigns. All rights reserved.